NEWS

ANA X Inc. (President and CEO: Kazuhiro Todoroki, headquarters: Chuo-ku, Tokyo; hereinafter referred to as “ANA X”) will hold special events from Saturday, July 1, 2023 for Fukuchiyama City, Kyoto Prefecture as well as Yokosuka City and Miura City, Kanagawa Prefecture at its directly-managed store TOCHI-DOCHI, a place for enjoying local charms of Japan that sells local products that the production areas are proud to offer.

Fukuchiyama City in Kyoto Prefecture prospered as the castle town of Fukuchiyama Castle, which was built by Mitsuhide Akechi. In recent years, the city has been making efforts to promote local products as a “City of Meats” and “City of Sweets.” This special event will feature a selection of the city’s best boast-worthy products.

Yokosuka City and Miura City in Kanagawa Prefecture are located on the Miura Peninsula and are popular for marine sports such as windsurfing. The “Yokosuka Navy Burger” and “Yokosuka Navy Curry” were created due to Yokosuka City’s prosperous history as a military port city. Miura City is one of the largest producers of radishes and cabbage in Japan, and also one of the best fishing ports in Japan, offering a wide variety of fine foods such as tuna.

In addition, in August and September, Tokyo Station Yaesu Exit Store TOCHI-DOCHI plans to hold its first event where participants can device and sample recipes by cooking instructors made using ingredients from Fukuchiyama City, Kyoto Prefecture.

The store will introduce products featuring locally unique charms that tell the stories of producers in each region. Products will also be sold on the ANA Mall internet shopping mall, and customers will be able to purchase products using miles through the ANA Pay mobile payment service. Through such efforts, we will provide new value by connecting the online (digital) with the offline (physical stores, local areas), and will aim to create fans of Fukuchiyama City, Kyoto Prefecture as well as Yokosuka City and Miura City, Kanagawa Prefecture.

ANA X will continue to collaborate with local governments and companies throughout Japan to promote regional charms through the Tokyo Station Yaesu Exit Store TOCHI-DOCHI. Please look forward to more events.

<ANA X Inc. URL: https://www.ana-x.co.jp>
ANA X is a platform business of the ANA Group.
With the foundation of the customer base cultivated through the airline and travel business as well as the life service business represented by the ANA Card, ANA X is working to create services that enrich the lives of its customers and contribute to solving regional and social issues through the movement of people.
In order to expand opportunities to accumulate and use miles in daily life, ANA X is providing a variety of products and services such as ANA Mileage Club App, a gateway app to various ANA Group services; ANA Mall, an Internet shopping mall; ANA Pay, a mobile payment service; and ANA Pocket, a mobile app service that enables users to earn points for their daily travel.