ANA LIVE SHOPPING ~ANA X will livestream the charms of Odate City in Akita Prefecture, the birthplace of the famously faithful dog Hachiko, in July!~

ANA X Inc. (President and CEO: Kazuhiro Todoroki, Headquarters: Chuo-ku, Tokyo; hereinafter referred to as “ANA X”) will release the ANA LIVE SHOPPING service: Odate City, Akita Prefecture Edit at 14:00 on July 13 (Wednesday). This service enables customers to purchase famous products from around Japan in real time with live viewing.
The livestream will see manufacturers of magewappa (traditionally crafted cedar-wood items) and staff from the TOCHI-DOCHI (Note 1) store near Seijogakuen-mae Station introduce the appeal of famous products, tell the stories behind them, and provide a “meeting place” for good products and good people.
The Banshaku Evening Drinking Companion set, one of the products to be sold, will include a “World-first! Unique conical magewappa guinomi sake cup” created by long-time manufacturer Kurikyu, chicken gizzards glazed with salty tare sauce and lemon chicken skin made from Akita’s vaunted brand Pirunai chicken (derived from Hinai-Jidori chicken), a carefully-selected soy mayo (pouch) dressing, developed using an original method with soy milk from domestic soybeans without using any eggs, and a side-dish plate used onboard ANA aircraft.
Customers will also be able to ask questions of the distributors in real time during the livestream. We hope you will enjoy this two-way communication!
There will even be exciting events such as One-yen Purchase Time, which will be available on a first-come, first-served basis, and a lottery (Note 2) through which customers can win ANA original products. We hope you are able to join the livestream and savor the charms of Odate City in Akita Prefecture.
[URL for the details]

■ Overview of Project
Product name: The charms of Odate City in Akita Prefecture, the birthplace of the famously faithful dog Hachiko
Opening date and time: Wednesday, July 20 from 20:00 to 20:30.
Application period: Viewing is free and prior application is not needed. It will be possible to view the stream directly via the viewing link.
Purchasing period: From 20:00 on Wednesday, July 20 to 17:00 on Friday, July 22
Archive period: From 21:00 on Wednesday, July 20 to 23:59 on Sunday, July 31
Products for sale (examples): Banshaku Evening Drinking Companion set: 7,500 yen (including tax and shipping costs); only 20 sets available
Participation criteria: On the days in question, the streaming will take place using a live commerce system (Note 3). While it is not necessary to download an app in advance, please be sure to participate from a location with a stable communication environment.
Project partners: Odate City Office, Akita Prefecture
[Inquiries regarding collaborating with and implementing ANA LIVE SHOPPING]
Points to note:
・Viewing the live stream on a smartphone is recommended. On the days in question, if it is difficult to connect please wait a short time and try accessing again
・Please be aware in advance that in some cases the products on sale during the live stream and their composition may change without prior notice.
・While it is possible to submit questions and comments using the chat feature, please understand in advance that we may only be able to answer some of the questions due to time restraints.

 At ANA X, we will continue to provide new services that are aligned to the times from here on also, and we certainly hope you will look forward to the appealing lineups we will assemble for ANA LIVE SHOPPING too.

Note 1: Please check here for the press release regarding TOCHI-DOCHI.
Note 2: Only people who have made purchases will be able to participate in the lottery.
Note 3: A system in which live viewing and product purchasing are possible simultaneously.